The Human Age

The world is changing from an information society to a human society. The biggest challenge is to release human potential. To identify trends in the new era, we have investigated what businesses and people think. We have identified four megatrends in the global labour market.

The Human Age

Megatrend 1: Demographic development
Perhaps the most important trend affecting the labour market both locally and globally, is demographic development and the lack of manpower. The reason is the post-war baby-boom that now shows up when millions of people are retiring and important skills and business relationships are removed from the labour market. Meanwhile, younger generations enter with other skills, different values and different priorities - both in terms of work and life.

Megatrend 2: The individual in focus
New generations are entering the labour market with completely different expectations and demands of the workplace. The power is transferred from the employer to the employee which means you may need to modify and differentiate the way you attract, motivate and lead staff. It also increases the potential for conflict between the different generations.

Megatrend 3: Specialized customer needs
Many companies are becoming more sophisticated, which places increased demands on personnel strategies. Not just in terms of recruitment to permanent posts, but also in terms of staffing solutions, outsourcing, consulting and differentiated solutions for global customers. The business models are becoming more complex for companies - the response to the needs of the market needs to happen faster, more differentiated and more customized than they have ever done.

Megatrend 4: Technical developments
Technological advances affect society and working life. Blogs, social networks and more allows companies need to look at what they can do to be and appear to be good employers. The digital revolution is also changing the way we work. Increased mobility, virtual workplaces and greater knowledge sharing bearing the risk management needs to take into account, such as that information becomes more open.

Human Age