PR & Communications Manager

The world stands on the doorstep of getting truly connected. Kronaby is part of Anima AB, a Swedish startup company specializing in purposefully designed smart and connected products. Kronaby is a new contemporary watch brand and the next generation of watches is not only about keeping time. It’s about you and your everyday life. By being agile, honest and curious, we aim to empower people around us.

Försäljning, marknad, reklam
Antal tjänster: 
Job description

We are seeking a PR & Communications Manager to nurture a strong media network, increase the brand awareness and develop an amazing brand image. This by developing and executing effective communication and media relations programs. Developing and executing events is also part of the role.
This PR & Communications role will take a key part in building a new contemporary watch brand. You will have the possibilities to influence the future of the brand and you will be part of a highly innovative and optimistic team. It will be a perfect opportunity if you are highly creative and have a great interest and passion in cutting edge PR and Communications. You are curious, a great storyteller and you like to shape the debate. You are articulated, well read and you like to write. You act in a confident manner without prestige and like to be part of a great team and collaborative environment.

You will be report to the Director, Head of Marketing.


•Secure an updated media relations plan including strategy, goals, budget and tactics both globally and locally
•Manage PR agencies to help support day-to-day enquiries and media outreach
•Handle all incoming media enquiries and build and maintain solid relationships with journalists. Seeking high-level placements in print, broadcast and online media
•Creating and driving innovative content together with our creative agency and align this with our Social Media and Influencer program
•Creating content for press releases, byline articles and keynote presentations
•Monitor, analyze and communicate PR results (including competitive analysis) on a quarterly basis
•Maintain an understanding of industry trends and make appropriate recommendations regarding the communications strategy surrounding the trends
•Planning, driving and executing Events
•Crisis Management communication in collaboration with the Management team
•Internal Communications


•Minimum 5 years of proven track record in PR & Communications.
•Strong relationships with both local and international business and industry media outlets
•Comfortable in both broadcast and print media interviews
•Exceptional writing and editing skills
•Solid experience with influencers and social media including blogs, Facebook, Twitter, etc.
•Event planning experience
•BA/MA degree in Marketing, Advertising, Communications or a related discipline


Apply on the attached link. If you have further questions about the position please contact recruitment consultant Magnus Hallberg tel.+ 46 40 660 63 14 or